Casamania reveals a special formula of modern design – from an experiment to a constant of own style identity marked with a creative freedom, unexpected compositions and a true elegance that defines a paradigm of the timeless values. Casamania is a unique design space which united talented people from all over the world – to create unusual and beautiful objects, to reveal all facets of the definition named “style”, and to express a sense of modernity. Design by Casamania is always presented by recognizable images marked with a true individuality. Best traditions of Italian design, a light touch of industrial charm, non-complicated accents of constructivism, vivid colours or uncommon shapes, associativity or magnetic simplicity, creative experiment, search and realization of unique ideas – it is about a special character of Casamania.

From Casamania history

History of this brand tales its origin from 1984. The first collections signed by Baldanzi & Novelli were created during this time. It is about bookcases and storage systems which were “the heart of the company production”. In 1999 Elis Doimo started to involve architects and designers to create new kind of products. During this period Casamania presented first objects “strongly characterized by bold color, distinct shape, and clean, fluid forms, brining a visual harmony to any space”. From 2004 Casamania presented new collections created in collaboration with Giulio Iachetti, Luca Nichetto, Fabio Novembre, Karim Rashid and other famous designers. This period was “a new phase for the company” characterized by using of plastic and searching of “provocative forms”. From 2009 Casamania abandons the idea of using over-modern materials like plastic and puts attention to “the search of product lines which express themselves through pure materials” – like wood, leather, tissue, metal. During this period were started first international collaborations with Maarten De Ceulaer, GamFratesi, Sam Baron, Harry & Camila. In 2011 Casamania presented a new vision of the interior decoration – it is about the products marked with “a definite style, a clear philosophy and a strong personality”. Alain Gilles, Benjamin Hubert, Pudelskern, Tobias Juretzek – became a part of Casamania’s designers. An artisan value of design has a special significance for the company during this period. It is about the craftsmanship which became a hallmark – recognizable and distinctive part of the brand’s style identity. From 2012 Casamania’s showrooms were opened in New York, later – in Rome, becoming the “echo of Italian creativity in the world”. In 2014 Casamania presented 12 new projects at the Salone Internazionale Del Mobile in Milan. This was a great collaboration with 11 designers from all over the world: LucidiPevere, Luca Nichetto, Garth Roberts, Jake Phipps, Pini Leibovich, Luca Lapini and others.

From Casamania history
Festival modular system by Casamania (Baldanzi & Novelli, 1987)

Chairs and armchairs by Casamania

Design of Maritime chair by Casamania (design Benjamin Hubert, 2011-2012) was inspired by the maritime world. We can see soft contours and a refined balance “between the structure and the surfaces”. Warm shades of the solid oak structure make an emphasis on a special value of the artisan work, and reveal an elegant silhouette of modern design. Construction of this chair differs by an external simplicity and well-balanced compositional accents. We can see a lot of structural details, unusual configuration of the back and some play of visual perception revealed through design of the legs. Certain slope angle creates an effect of a dynamic composition that unlocks a special “role” of each fragment. Maritime chair becomes a perfect complement for any contemporary interior because it is marked with a modern elegance and extraordinary character.

Maritime chairs by Casamania
Maritime chairs by Casamania (design Benjamin Hubert, 2011-2012). IF Design Award 2012

Lobby armchair by Casamania (design StokkeAustad, 2009) differs by an unusual design based on clean lines. Such a concept was born “from the desire to realize a product that creates a space for itself”. At the same time we can see the armchair which design visually changes our perception of any space. A unique compositional balance is revealed through the construction of the back legs marked with a slope angle that creates some contrast in a context of balance. We also notice a special shape of the lateral sections that delineate an area into which the user enters when he sits down. The armrests seem to be absent, in fact we see a total linearity, purity of lines, soft contours and some dissonance revealed in asymmetry angle of the feet. It is about the composition marked with both statics and dynamics. Lobby armchairs can be covered in fabric or leather.

Lobby armchair by Casamania
Lobby armchair by Casamania (design StokkeAustad, 2009). We can also see XX coatracks (design Josh Owen, 2006)

Nuance armchair by Casamania (design Luca Nichetto, 2009) reveals a new concept of upholstered seatings. It is about a delicate play of lines and colours that create an external dynamics and construction of this object. We can see a sequential layering of the lines according to some gradient and soft transformation into other colour shade. A deep dark accent mixed with the next neutral shades allows to create a unique composition marked with a quiet coloring. Linearity emphasizes the soft contours of the armchair, and careful workmanship with fabrics reveals a special artisan value. Lateral sections and back become a single element which allows to reveal an extraordinary shape of this object. Nuance armchair has a very special character of minimalism revealed in numerous details, or it is a new aesthetics of upholstered seatings.

Nuance armchair by Casamania
Nuance armchair by Casamania (design Luca Nichetto, 2009). At this photo we can see also Alma modular system by Casamania

Rememberme chair by Casamania (design Tobias Juretzek, 2011) differs by an unexpected design. composition of this object reveals “the race towards the future and the desire to keep the past alive”. Even the name of this chair is associated with the memories. Its external construction has a very simple geometry, but it is made of jeans and cotton t-shirts mixed with a special resin. Design of this armchair reveals an idea of “memory capsules”, and a total individuality – because each chair becomes an infinite space for customization. Each Rememberme chair has a unique design and is marked with amazing colour combinations. Such a concept best expresses the idea of creative freedom and a special character of things we are surrounded. It is about some emotional connection, or the basic elements of everyone’s comfortable place. Rememberme is some “joke” with memories, or maybe it is a unique synthesis of design and fashion, or the only fragment of your interior marked with a strong personality. Rememberme series also includes an interesting mirror and table.

Rememberme chair by Casamania
Rememberme chairs by Casamania (design Tobias Juretzek, 2011). Good Design Award 2011

Alieno chair by Casamania (design GamFratesi, 2009/2015) differs by a remarkable design in relation to modern tendencies and attention to interesting things. It is about a special aesthetics of “graphic” design, or “drawn” interior – when the objects are visually similar to sketches, quick-made drawings etc. such an effect can be revealed through clear (or accented) contours made in vivid shades or just in black colour. The term “alien” comes from Latin “alius” that means “other” – “the meaning of the word relies on the idea of contrast”. A special style identity of this chair was based on the desire “to give a friendly shape to this “otherness”. The structure is made of metal and can be painted in various colour shades. The whole composition is marked with simplicity of shapes and some lightness, from the other side – we can see enough unusual geometry (in the back structure) and complicated linearity which creates a basic balance of proportions. Alieno chairs are also suitable for outdoor use, and available in several models: with a standard or slender tall back rest, and it can be a wider, lower “lounge” version.

Alieno chair by Casamania
Alieno chairs by Casamania (design GamFratesi, 2009/2015)

Him & Her chairs by Casamania (design Fabio Novembre, 2008) differ by enough provocative design. It is about the chairs recognizable in the whole world. These objects reproduce the silhouettes of female or male nude bodies. Such design reveals the idea of creating a visual model of seduction with no shame – “they assume sculpted forms like naked models of seduction… but they feel no shame”. From the other side – we can see enough extraordinary objects that blur the borders between the interpretation of intimacy and “joke for adults”. The shapes of these chairs were created using three-dimensional scan of two plaster sculptures. Him & Her chairs can be made of matt or glossy varnished polyethylene. “Him & Her are born directly from the ideas behind the Panton Chair. An evolution of the hermaphroditic original, declined into the harmony of the two sexes”.

Him & Her chairs by Casamania
Him & Her chairs by Casamania (design Fabio Novembre, 2008). We can also see Meduse round table

Stereo chairs by Casamania (design Luca Nichetto) differ by a special style identity. These chairs can be easily adapted to any “context” – for example, it is about conference-hall or café. Stereo Metal is marked with more laconic and modern image created by a fluid linearity and special industrial elegance. Its seat and back are made like a solid construction which differs by a perfect comfort and attractive silhouette. Leather or fabric covering creates some contrast with the metal elements of its structure (this can be painted metal for outdoor use). Stereo Wood chair is marked with more warm accents and a special aesthetics. We can see the structure elements in natural or painted oak. A padded and removable covering completes the whole composition with a delicate touch of feminine and domestic charm. Decorative stitching-patterns create a new tonality.

Stereo Wood Cover chairs by Casamania
Stereo Wood Cover chairs by Casamania (design Luca Nichetto)

La-Dina chairs by Casamania (design Luca Nichetto, 2014) differ by an unusual aesthetics marked with an authentic charm. It is about a contemporary reinterpretation of tyrolean chairs, “classic icon of mountain room”. In spite of enough laconic composition we can see an extraordinary construction and attractive decorative accent (carved triangular placed in back). Soft contours, rounded lines and neutral colour shades are perfect to be in harmony with any interior. Structure elements of this chair are made of natural or painted solid ash. Design of La-Dina is marked with a virgin elegance and some ironic character, because these chairs seem to have a “toy” look, and they are very elegant at the same time.

La-Dina chairs by Casamania
La-Dina chairs by Casamania (design Luca Nichetto, 2014)

Storage units by Casamania

An extraordinary design is typical for Valises wardrobe by Casamania (design Maarten De Ceulaer, 2008). It is a complete modular system created to safeguard garments, shoes and accessories in style. Its composition is eclectic and it is composed of spontaneously placed suitcases which are covered with leather in various colour shades (it is about neutral shades or more vivid color-accents). We can see six basic modules with suitable inner structure “to store your most beautiful suits or dresses, the most precious shoes and loveliest hats”. It is about a special “puzzle-system” marked with pleasant memories. Valises is a dynamic and flexible storage system which is easily adaptive to everyone’s own place. In addition to its extraordinary aesthetics it is marked with an emotional meaning and inimitable stylistics.

Valises wardrobe by Casamania
Valises wardrobe by Casamania (design Maarten De Ceulaer, 2008)

Legato cabinets system by Casamania (design Claesson Koivisto Rune, 2014) differs by an attractive design inspired by artist Ellsworth Kelly’s works associated with Color Field painting. It is about a style of abstract painting closely related to Abstract Expressionism. Color Field painting expresses the color like “the subject in itself” free from objective context. It is about using of the flats with homogeneous colours which are similar in tonality and not centered. Such a painting style can be also considered in a context of Minimalism. Legato cabinet is marked with a special geometry which is not precise – it is about a distinctive form of the doors which is neither square nor round. The doors also have various widths that create an effect of a spontaneous and dynamic composition. We can see enough simple design but at the same time it reveals a unique concept which is an unmistakable in a context of modernity. This cabinet can be a perfect accent of any space – due to random combinations of colours and their sense of rhythm. Legato is a nice decision for open and multifunctional space.

Legato cabinet by Casamania
Legato cabinets system by Casamania (design Claesson Koivisto Rune, 2014)


Bookshelves by Casamania

Wall modular system Alma by Casamania (design Studio 63; 2011/2012) is marked with a unique design revealed in a simple composition and unlimited variety of the customized decisions. The basic element has a rectangular shape and is made in several sizes – small, medium and large. One can create various combinations using vertical or horizontal position and due to the play with proportions of the modules. Each composition has a spontaneous character. The main design feature of Alma system is a pure linearity revealed in a random side: in spite of the position of each shelf – the whole construction will be marked with clear lines that reveal a unique rhythm of space. One more significant feature of each section is fabric covering of the panels, which can be made in various colour shades and marked with a decorative stitching (this creates the patterns). So, it is possible to customize each module to create a unique composition that differs by a special design which is based on a simple linearity, spontaneous character, exquisite accents and purity of creative mind.

Alma bookshelf by Casamania
Wall modular system Alma by Casamania (design Studio 63; 2011/2012)

Opus Incertum bookshelf by Casamania (design Sean Yoo, 2005) has enough extraordinary structure. Its basic section has irregular shape of “cells” placed chaotically. Design of this bookshelf differs by a perfect ergonomics and unique imaginary. A spontaneous sense of rhythm, an effect of a dynamic construction expresses the needs of modernity in extraordinary decisions to create a unique space. As the shape of each open section is irregular all books will be placed in uncommon way. Due to using of contemporary materials (expanded polypropylene) this bookshelf is easily transportable because it has a light weight. Opus Incertum modules can be placed in groups to create a unique compositions of flexible and light bookshelf or display cabinet.

Opus Incertum bookshelf by Casamania
Opus Incertum bookshelf by Casamania (design Sean Yoo, 2005). Award: “Design Distinction-Furniture 2006” from I.D. MAGAZINE

Industry is a double face and selfstanding library (design Benjamin Hubert, 2011) marked with a special architectonics of “an expanding urban landscape”. Construction of this object differs by distinctive character of industrial aesthetics, and it is marked with enough complicated architectonics. Design of its construction is based on the idea of a “microcosmic reflection of the space which surrounds us” through a new vision: cold, hard and faceless tonality was replaced by exquisite materials marked with their own nature. Our eyes become free from materials typically found in “big cities” (gray concrete surfaces or metal details) – it is about some other context of an “authentic” urban beauty. For example, we can see white painted metal; “concrete” image is revealed in cement lacquered MDF. From the other side we can see a warm texture of natural fir wood. The external construction of this bookshelf is similar to scaffolding which symbolizes “the expressive power of Industry”. In spite of a visually complicated detalization the composition of Industry library by Casamania is enough simple and perfect to arrange the books, at the same time design of this bookshelf will be in harmony with any modern interior.

Industry library by Casamania
Industry library by Casamania (design Benjamin Hubert, 2011)

Color Fall bookshelf by Casamania (design Garth Roberts, 2014) can also serve as a perfect place with open sections for accessories or decorative objects. The main feature of this bookshelf is its essential form of colour, or a unique nature of colour. Due to a pure simplicity and well-balanced proportions of this construction each vivid color shade will be revealed as a delicate accent maintaining a unique harmony of the whole composition. Among the numerous lines that discover the full spectrums of colours we can notice visual accents (or lines contrasting to the main colour tonality). This creates a special sense of rhythm and dynamics of the whole composition which seems to be made of colour – “it is the set of endless colored lines, that in a cascade way, fill volumes and immediately convey the energy of the color”. Color Fall system can have an outstanding construction or it is about a wall-shelf composition.

Color Fall bookshelf by Casamania
Color Fall bookshelf by Casamania (design Garth Roberts, 2014)

Urban by Casamania (design Francesco Bellini, 2009) is a modular system marked with the unlimited compositional decisions. Design of its construction is based on “L” shaped basic element. So, Urban is a unique shelving unit which is perfect to create walls, screens, horizontal and vertical elements; angles, benches, entertainment systems – everything that comes to mind. Combining the modules one can create contemporary screens or home library, or an extraordinary composition where the accessories could be placed. One more feature of the modules is rounded angles inside the open sections and partially wide frontal surfaces which create an effect of a rhythmical organization and a visual dynamics. Urban units created with colored modules are perfect for your own unique design.

Urban bookshelf by Casamania
Urban bookshelf by Casamania (design Francesco Bellini, 2009)

Coffee and side tables by Casamania

Design of Meduse round table by Casamania (design GamFratesi, 2009) was inspired by the iconic shape of jellyfish. Associations with these creatures are revealed in soft and fluid contours of the feet. The table top has a round shape and can be made of white ash or fume glass. The structure is in white or black embossed painted metal or in bronze painted metal. Meduse tables differ by an abstract but at the same time associative design. enough non-complicated composition and a special aesthetics of modernity are typical for this object.

Meduse round tables by Casamania
Meduse round tables by Casamania (design GamFratesi, 2009)

Lily tables by Casamania (design Marc Thrope, 2015) differ by design inspired by the architecture of the flowering plant nymphaeaceae. An abstract shape of the table top is marked with soft, rounded contours. These tables can have various heights that allow to create unique grouped compositions. The table top can be made of natural solid oak or walnut painted oak, or it is about removable fabric cover. In 2016 a marble top version was added to this collection. Lily tables in fabric top version can be completed with a tray in solid natural oak or walnut painted solid oak, and this complement has the same shape as the table tops. Lily series differs by a laconic design and enough simple geometry but at the same time it is marked with a timeless elegance revealing a special exquisite image of modern aesthetics.

Lily tables by Casamania
Lily tables by Casamania (design Marc Thrope, 2015)

An extraordinary design is typical for Twine tables by Casamania (design Wis Design – Lisa Widén and Anna Irinarchos, 2008). Twine tables was inspired by one of mankind’s most simple inventions – the button. The table top differs by form of a large button made in white lacquered MDF or solid oak (natural or painted). The construction of the feet is one more design accent of these tables. This concept was based on the question – “is it possible to stitch a table together?” Such a composition is similar to design of the usual buttons and inspired by the idea of needlework: a metal wire was passed through a table top. So, we can see the pattern which is typical for ordinary button. The structure can be made of black, white or bronze metal. Twine tables become a playful and nostalgic fragment of any interior. The composition created of several tables grouped together will be a unique design accent.

Twine tables by Casamania
Twine tables by Casamania (design Wis Design – Lisa Widén and Anna Irinarchos, 2008)

N7 table by Casamania (design Norayr Khachatryan, 2008) has enough symbolic name. This object differs by an extraordinary construction made like a single piece of cast aluminium (or in painted version). The design of this table takes its inspiration “in the balance of form and function, and from the man-made world in its appropriation of a stylistic language typically associated with engineering and aeronautical iconography”. We can see a special complexity of the structure revealed in its angular forms, numerous facets and volumetric details. A unique accent of N7 construction is only two basic elements of the feet. Due to a certain slope angle and mathematical balance of proportions – we can see a steady composition which reveals a unique collaboration of human mind and nature – because “the form of each detail is relevant to its function. Just as in nature”. So, N7 table is marked with a very laconic design but complicated architectonics. The name of this object is enough symbolic because we see only two symbols, and each of them symbolizes the angles. N7 table will be a unique accent of modern interior.

N7 table by Casamania
N7 table by Casamania (design Norayr Khachatryan, 2008) . Good Design Award 2008. We can see also Korzina (deign Karim Rashid, 2006) and Maria wall decorations (design Luca Nichetto, 2007)

Chariot by Casamania (design GanFratesi, 2012) is a mobile table marked with an eclectical composition based on three simple elements: it is about wheels, trays and structure details. Wheels which traditionally are small were made in the extreme size and become the iconic element of Chariot table. In addition to an extraordinary aesthetics this object differs by a perfect ergonomics, because the table is easy for movement; and two trays serve as the storage sections (for example, this is table top, or open shelf for accessories or magazines). The structure is made in painted metal: trays and wheels are in fluorescent lacquered MDF or natural solid oak (or white, black or mid blue painted solid oak). Chariot mobile table becomes a unique accent of any interior revealing a timeless aesthetics of modern design.

Chariot table by Casamania
Chariot table by Casamania (design GanFratesi, 2012). Interior Innovation Award Winner 2013

Upholstered furniture by Casamania

Ben Grimm by Casamania (design GamFratesi, 2012) is a modular seating system marked with a significant design. Various modules placed side by side differ by an abstract geometry. Several sections are simply positioning to create a unique composition in spite of architectural features of the room. A special compositional contrast is revealed due to the high backs placed in some sections. An unusual design can be created due to combination of various colour shades of the upholstery. Ben Grimm system is some interactive part of any space because it is more than just a sofa or seating place. It is about a modern space for relax or communication marked, that differs by a maximum comfort and a special atmosphere. Due to a random architectonics each sector of this composition can be completed with the side tables or poufs.

Ben Grimm by Casamania
Ben Grimm modular seating system by Casamania (design GamFratesi, 2012)

Ouch & Kouch by Casamania (design Karim Rashid, 2009) is a special series of the upholstered furniture that combines contemporary sofas and armchairs. Design of these objects is marked with “the iconic forms that Karim Rashid has made his personal signature”. It is about compositions which are associated with the stylized organic shapes. “As our lives become more casual and relaxed”, we can see soft contours, easy silhouettes of the sculptural shapes, non-complicated abstraction and certain dynamics. It is about “casualism of shape, form, material and behavior are definitely a movement”. Ouch & Kouch collection reveals a new “Soft World language”, or a new concept of upholstered furniture. We can see a “modified” function of such objects, and a new vision of aesthetics marked with a free emotion that mixes this world. Using of innovative materials allows to show the stylization of fluid shapes and to reveal the silhouette of a unique abstraction, but at the same time – to keep a maximal comfort. We can see a single construction of the armchairs or sofa. Certain compositional balance is revealed in a spontaneous dynamics of contours and in some symmetry. Kouch & Ouch are presented in various colour shades – this allows to create a playful and modern “landscape” of any place.

Ouch & Kouch by Casamania
Ouch & Kouch collection by Casamania (design Karim Rashid, 2009)

Morfino series by Casamania (design C.S.C., 2005) includes the stylized armchairs and poufs marked with a vivid design. These objects differ by soft contours and laconic geometry, volumes and visual lightness. It is about a simple aesthetics which is associated with playful “toy” shapes. This series was designed for adults, but it is available for children (from 0 to 9 years). It is also ideal for living room, children’s bedroom or play rooms in domestic or community spaces. The main compositional feature of Morfino armchairs – is no rigid or blunt parts. These objects are also characterized by a slightly concave design which is perfect for everyone’s comfort. Playful “fat” poufs become a perfect complement for Morfino armchairs, or can be single elements of modern interior.

Morfino armchair by Casamania
Morfino armchair by Casamania (design C.S.C., 2005)

Summit sofa by Casamania (design Giulio Iachetti, 2005) differs by a significant design and a special context. It is about an elegant composition created of several modular sections marked with a distinctive angular shape of the armrests. So, one can create a perfect composition according to personal taste. This can be a traditional sofa, or additional sections-armchairs that create a perfect space for the side tables. Design of Summit sofa “is perfect for people who want to talk and have a dialogue, looking into each other’s eyes while sitting on the same sofa”. It is about a special context of the upholstered furniture which is ideal to create a unique space marked with some intimacy and easy atmosphere. Summit sofa differs by modern style and elegant design marked with a timeless aesthetics.

Summit sofa by Casamania
Summit sofa by Casamania (design Giulio Iachetti, 2005)

Granny lamps by Casamania

We can define several significant lighting collections by Casamania. It is about unique TWEE T. lamps-jewels which composition is based on a decorative cage with ceramic tiny bird placed inside. An extraordinary design is also typical for Granny lamps (design Pudelskern, 2010/2012). An interesting composition of the lampshades reveals “a reminiscence of childhood” because we can see a stylized hand-knitted object made by hands of pure natural wool. Each Granny lamp is unique. In addition to an unusual aesthetics such composition with a cozy surface reveals a special context because it expresses some visual emotion which becomes a perfect accent of any place. Granny series includes wall and pendant lamps, or stylish floor lamps that fill any space with a soft light and a special atmosphere of homeliness.

Granny Lamps by Casamania
Granny Lamps by Casamania (design Pudelskern, 2010/2012)
Casamania showroom at New York Design Week 2014 created by Luca Nichetto Studio in collaboration with Lera Moiseeva. At the photo we can see Him & Her chair (design Fabio Novembre), Maritime chair (design Benjamin Hubert), La-Dina chair (design Luca Nichetto) and Lepel chair (design Luca Nichetto)


Author: Marina Schultz

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