Presentation of Moooi Carpets brand became one of the most remarkable events in 2015. Casper Vissers defined it as “the reinvention of the carpet”. Moooi Carpets collections are marked with a special “creative uniqueness” that is always recognizable in Marcel Wanders projects. This conception keeps together modern technical innovations, an amazing style, a perfect quality and fascinating design – for creating a special interior with its own individual character. Wonderful Moooi Carpets world appeared due to the opportunity of using revolutionary printing technical equipment that allows designers to be unlimited in their amazing ideas and vision of colours. A unique colour reproduction and fantastic detalization of all visual elements (possible and impossible) – all these nuances become the main feature of Moooi Carpets. A fascinating visual effect reveals due to the using of innovative Chromojet 800 printer: an incredible exact reproducing of the unlimited colour shades is able through mixing 16 basic shades and using 76 dpi (nine dots per mm2). So, each visual element could be reproduced in unlimited colour mix, creating a unique coloring and extraordinary amazing realistic visual effect. As we know, this special printer has near 100 m longwise and it has been testing during 2 years. So, today Moooi Carpets presents us unique collections of woven carpets with felt backing. Each of these objects is marked with a wonderful design and unprecedented style.
Moooi Carpets Collections
Moooi Carpets are presented by three collections. “Signatures Collection” includes more than 48 carpets with unique visual elements created in collaboration with famous designers or design studios (for example, Maison Christian Lacroix, Studio Job, Neri & Hu, Marian Bantjes, Ross Lovegrove, Ban Kosters and others). An amazing variety of colour shades and art details are significant for this collection. The carpets from “Moooi Works Collection” were defined as the “silent friends of any interior environment”. This collection is marked with more quiet design and a harmonious style that completes perfectly any living space with a special touch of colour and warm atmosphere. Due to wide range of the patterns and colour shades anyone can find certainly perfect carpet for any interior. Moooi Carpets gives us a unique opportunity to create a personal design of the carpets. It is about “Your Own Design” project. The design of your carpet could be based on any idea: for example, these could be some sketches, photos, repeating patterns, fabrics, textiles, wallpapers – “in all formats imaginable”.
Signatures Collection by Moooi Carpets
Signatures Collection is marked with a unique design and style. It is about a special reproduction of colour depth and its intensity, its exceptional sense of rhythm, where various images and endless stories reveal. Intricate ornamental patterns, surreal visions and a very realistic detalization – were inspired by a special atmosphere of a true creative freedom of Marcel Wanders’ world and by amazing ideas of the famous designers, artists, photographers and illustrators. Signatures Collection by Moooi Carpets represents an unprecedented synthesis of grafic, photo, decorative arts and realism, fantasy; or it is a fusion of “haute couture” and high technologies.
Design of “Avatar” carpet (design Broersen & Lukács) was inspired by the fairytale of “Avatar” film. The main crossing of motives reveals in choice of color set and a fantasy pattern, which personifies the legend and carries us away to mysterious worlds. Magic images, myths and legends are reproduced in the colour depth and subtle visual details. The main concept of such a design was to “let your imagination travel and bloom in an imaginarity web of knotted nocturnal foliage permeating every life with possibility”. This is an image of a mysterious night that enters to our everyday life, filling it with the fairy tales, myths and wonderful stories created in a mystery of the night leaves.
Moooi Carpets and design by Ross Lovegrove
Moooi Carpets which design was created by Ross Lovegrove, are marked with bionic motifs that are traditional for the designer’s works. “Seaweed” and “Cellular” carpets differ by an amazing delization and colour shades of the unique natural shapes. For example, design of “Seaweed” carpet was inspired by a close-up photo made along coastline where designer was born.
So, in addition to the external aesthetics, design of this object is also filled with a special meaning for designer. The macro photo shows us unique details of the interesting underwater flora: “it grows in a beautifully raw and unpretentious place, where the tide will unknowingly rise and have you standed”. A deep connotation of this composition gives it a special value, and the innovative technological opportunities allow to reproduce the smallest details with great realness.
Design of “Cellular” carpet was created due to designer’s attention to“ the genesis of the building blocks of life or – cells”. A unique macro photo of the cellular texture was reproduced in the design of carpet with an exact accuracy of all colour shades and details. Such a design was based on the idea “that in the future man-created structures migh grow from a code, as in nature”. It is about “a beautiful moment that would reintegrate man as a positive agent of change”. To see something that is out of our usual way we see this world and ourselves in this world – such a connotation we can “read” in the design by Ross Lovegrove for Moooi Carpets.
Moooi Carpets by Marcel Wanders
Moooi Carpets could not exist without design by Marcel Wanders. Kaleidoscope of multiple “facets” and colour shades, a light touch of fantasy, a wonderful play of the ornaments and imagination, subtle visual effects – all these nuances have a special significance for Moooi Carpets by Marcel Wanders. For example, look at the “Crystal” line. Design of “Crystal Ice” carpet is marked with cold, icy shades of blue colour, which purity is intensified due to the realistic “play” of bluish and white tints. An amazing detalization of the crystal facets creates a fascinating visual effect charming us at first sight.
Design of “Crystal Fire” carpet is marked with all crystal facets of red colour: these are deep red colour with slightly visible white or pink shades, which create an amazing kaleidoscope dance, revealing a special sense of rhythm for the whole composition. “Crystal Teddy” carpet is made in a fantasy manner. Its uncommon geometry is completed with original visual elements that provoke us to the question “don’t you see a bear here?” This is a schematic, but easily recognizable image of crystal bear, which is marked with a special elegancy and completes any living space with a delicate emotional sense.
Look at the “Festival” line. “Festival Inferno” and “Festival Midnight” carpets differ by a special design with a unique reproduction of soft colour shades, some luminescence and an amazing liveliness of the whole composition. Abstract grafic elements seem like magic snowflakes or fantasy figurines, completed with decorative details, which are very intricate and subtle at the same time. Three-dimensional effect completes the whole “picture” with a fascinating play of perception.
“Eden Queen” carpet is marked with exquisite visual decorations that could be defined as a synthesis of painting and photography. Beautiful composition with the image of flowers has a very realistic view – as if it might to be a “live” photo or an amazing painting. An exact reproduction of all details and natural colour shades keeps our imagination at first sight.
Signatures Collection by Moooi Carpets
“Liquid Maple” and “Liquid Birch” carpets by Broersen & Luckács differ by quite uncommon design. Slightly somber but a very realistic image of shrunk branches was inspired “by the beauty and complexity of life”. An original grafic metaphor appears in the net created of the branches interwoven in a chaotic movement, covering each other. An optical mystery is “how many trees are there?”, “which is the point of view?” This composition has neither beginning nor end, symbolizing a complicated dynamics of being in the fusion of its opposites: simplicity and complexity, beauty and emptiness. We can just “stop and savour the liquid seductiveness of this infinite abyss”.
We can see also an uncommon kaleidoscopic “jewels garden” in Signatures Collection. Grafic design of “Jewels garden” carpet by Maison Christian Lacroix seems to be a unique kaleidoscope of jewels. Due to an exact reproduction of colours and extraordinary detalization we can see “live” movement of all facets and shades of this vivid and eclectic scene about the highest matters.
Design of “Hungry” carpet by Bas Kosters has its own significant story. Surreal, eclectic, ironic and a very colorful composition was inspired by the idea of “the joy of sharing, tasting and celebrating”. All these amusing anthropomorphous images represent a concept based on the importance of food.
The whole composition is based on the “live” scene and has a special rhythm, which shows us some “rituality”. It is about its own mythology and deep semantics that takes its origin from the ancient archetypes. A complicated symbolic connotation of this composition is hidden behind the ironic masks and rich colours that tell us about something more than just “let’s have a picnic in the room!”
A unique grafic concept was realized in the “Remnant” carpets line by Neri & Hu. Visually the whole composition looks like an eclectic overlaying of black-and-white fragments with various architectural elements or pieces of interior. A net of red points or fragments of some colorful patterns chaotically placed over the black-and-white picture – become a special accent for the whole composition. Such a visual contrast creates a unique effect of perception and a special stylistics of each Remnant carpet.
Moooi Carpets from “Scribble” line by Front differ by a special design, which keeps together natural images and “quick painting”. An external shape of these carpets seems like cobbles or pebble stones. Their texture reproduces natural colour shades, but it is made like quick hand-painting with using a pencil – as if it seems to be a sketch. Visual effect of such a composition is quite similar to the impressionism in some unusual performance.
Design by Studio Job completes Signatures Collection by Moooi Carpets with an uncommon geometry and graphic. “Hexagon” carpets line differs by special shapes, these are hexagons. Actually, such a design could be considered in the context of the modern design, but this geometry was inspired by hexagonal shape reproduced for the first time in Antique architecture.
“Hexagon – multiplies and grows”, that’s why we can watch it endlessly. Complicated inner sense of rhythm and plurality of this figure are intensified by original pattern that is visually associated with parquet. Various colour shades and textures make this carpet a special element in any interior.
Moooi Carpets from “Woven” line differ by a special aesthetics. Design of these objects was created by Marcel Wanders. “Blueberry Fields”, “Crystal Rose” or “Tomorrow” carpets have various visual “scenes”, but all these objects are marked with a special stylistics. Visually “picture” of each carpet looks like a bas-relief, as if it was made of clay or wood for example. It seems to be marked with unique imperfections of time. Amazing accuracy of visual details and the exact colour shades complete the whole composition with a special sense of rhythm and realness.
An image of romantic drama comes alive in surreal “Seduction” composition by Sonya Pletes. Soft ivory colour of the roses seems to turn into seductive scarlet. Due to these amazing colour shades we can see a special dynamics as though it is not a static moment but a unique movement of colour transformation. As if we can see how these subtle petals change their colours – from ivory to scarlet shade. A special sensuality reveals due to a delicate play of shades, amazing graphic details, synthesis between realness of photography and surreal painting. “For celebrating beauty…but… there is not enough beauty in the world…”
Moooi Works Collection by Moooi Carpets
Moooi Works Collection differs by more adaptive design that appears from play with the textures inspired by nature, colors and geometry. For example, “Agate” carpet is associated with the textures of agate stones. Its design reproduces an essence of natural phenomenon of the agate coloring due to a few schematic lines or patterns.
“Checkered Red” carpets differ by a vivid and contemporary design with white-red pattern. The elements of cubism and three-dimensional image are typical for “Cubic Sunset” carpet. “Fantasy Fruits” carpet differs by warm and harmonious atmosphere. Design of “Frosen” carpet from Moooi Works Collection reproduces very accurately the hoarfrost that appears on the grass in winter. An amazing texture and details of this composition creates a realistic visual effect of the unique natural phenomenon.
“Painted texture” and “Painted composition” carpets are marked with an abstract design, because the graphic of these objects are made in a style of free textures, which we can see in the colour shades of cold urban images.